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According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.
Pew also found that 28 percent of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable. Match Group's portfolio includes Tinder, Plenty of Fish, How About We, and Ok Cupid.
Dating Apps: Smartphones have brought online dating into the hands of thousands of Millennials through popular new apps.
According to Business of Apps, the dating app Tinder is available in over 30 languages.
You can keep yourself open to selling sponsored content on your site. However, you have to be firmly on the side of non-adult dating here.
The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.